The Olympia London Story
How narrativ has been pivotal to Olympia London’s rebirth
Since 2018, narrativ has been at the heart of Olympia London’s transformation - bringing it to life through high-end CGI imagery, films, and virtual tours. Proving the power of long-term trusted creative partnerships, our work has secured tenants, attracted investment, and defined the project’s future prior to its reopening in late 2025.
Olympia London, at 139 years old, was a loved but tired cultural landmark. Our strategic storytelling is finding a new audience as it transforms into a new premier arts and entertainment district for London.
See below how narrativ brought Olympia’s vision to life.
Olympia in facts and figures
narrativ played a key role by…
Securing £875m funding in 2020
Generating major media coverage on TV, the press and social media
Positive and supportive engagement with local stakeholders, leading to granting of planning permission in 2019
Attracting major international tenant brands including AEG Presents, Hyatt Regency, citizenM, Brit School and IWG
Leading to…
Producing over 350 striking CG images, evolving with the project from initial design concept, public consultations, planning and now securing key tenants
Leading the production and delivery of 4 cinematic films to drive engagement with the project
Developing a fully immersive virtual tour to explain the complex intertwined site pre-completion
Serving as a trusted communication partner for over 7 years
"We were thrilled by the speed, quality and value of the visual material produced by the narrativ team."
— Dominic Holmes (Director of Development YOO Capital
Olympia’s story needed more than just still imagery—it needed movement, emotion, and scale. Our marketing films have done exactly that, bringing the project to life through cinematic storytelling, dynamic pacing and carefully crafted narratives. From high-impact launch films to targeted marketing campaigns, each one has been designed to capture attention, engage audiences, and drive Olympia’s vision forward. These films haven’t just showcased the project—they’ve made it impossible to ignore. Watch the latest Marketing film here.
Immersive Films
With a project as ambitious as Olympia, people needed more than to feel, but to also understand the scale of opportunity - they needed to step inside. Our virtual tours have given audiences the ability to explore Olympia long before its doors open, offering an immersive look at its future spaces. From investors to potential tenants, these interactive experiences have been a powerful tool in showcasing the scale, vision, and potential of the development, helping to secure key brands and drive momentum. Experience the VR tour here 🥽
Virtual Tours
For Olympia, every image we’ve created has been more than just a visual—it’s been a statement. We listen, understand the vision, and craft CGI that doesn’t just showcase the project but puts it in the spotlight. From securing investment to hitting key marketing goals, our imagery has played a pivotal role in shaping Olympia’s story and making headlines. Stunning, strategic, and always impactful—that’s how we bring Olympia to life.
Spectacular Imagery
"narrativ really understood our objectives, followed our brief and worked closely with us to successfully deliver our vision - the quality of their work is outstanding."
— Rachelle Munsie (Founder, Want Marketing)
Beautifully crafted, high-impact visuals built from fully realised 3D environments — turning architects’ models and drawings into compelling, photorealistic realities.
Onward and Upwards
Our journey with Olympia isn’t over. narrativ will continue to provide top-tier marketing material right through to completion, ensuring every milestone is captured with the same care and creativity as the first.
This project has been a perfect example of how we work and how we want to work—guiding our clients every step of the way, shaping their vision, and forming a true creative partnership.
Olympia has set the standard, and we’re ready for whatever comes next.