At the end of 2023, narrativ were once again tasked with creating compelling imagery for Olympia UK, embarking on a comprehensive makeover of the Lobby area in partnership with Heatherwick Studio. Known for our commitment to transforming public spaces into vibrant hubs of activity, we leverage the power of 3D-generated people to infuse each area with energy and presence. Unlike many CGI visualision studios who often leave spaces feeling barren and lifeless, we at narrativ ensure every environment receives the dynamic activation it merits, boldly venturing into realms others might shy away from.